Deputy Head of Marketing - Marketing Department

• Collaborate with the respective department heads to propose a creative direction aligned with brand strategy, business direction, and go-to-market plans.
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
• Preparing and managing monthly, quarterly, and annual budgets for the Marketing department setting, monitoring, and reporting on team goals.
• Analysis of customer research, current market conditions and competitor information.
• Design branding, positioning, and pricing strategies and develop and implement marketing plans and projects for new and existing products.
• Expand and develop marketing platforms, including social media platforms.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
• Working closely with sales teams, enabling them to meet their commercial objectives by providing them with appropriate tools, material, and presentations.
• Guiding day-to-day activities of marketing team and analyzing consumer behavior and determining customer personas.
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with product management/strategy team to define marketing material and programs.
• Monitor competition (acquisitions, pricing changes and new products and features).
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with product management/strategy team to define marketing material and programs.
• Manage social media reputation and recognition and undertake continuous analysis of competitive environment.
• Build a strong relationship with business partners, agencies, and clients.
• Focus on developing the brand’s financial performance, image and positioning compared to competitors.
• Coordinate sales and marketing efforts to boost brand awareness.
• Participate in the quarterly and annual planning of company objectives.

• Possess at least a bachelor’s degree or Professional Degree in business management or marketing management or equivalent.
• 10 years’ experience in the marketing management profession with 5 years’ experience in financial institutions.
• Demonstrated experience and success in commercial, 360 marketing, growth hacking, team development, and data analytics.
• Strong communication, problem-solving and decision-making skills with ability to effectively communicate with senior leadership.
• Demonstrated ability to build strong collaborative business relationships.
• Demonstrated experience in project management and building project plans and presentations.
• Excellent in Microsoft Word, Excel, and PowerPoint and SharePoint

If you’re interested, kindly send your updated resume to hr@fdbbank.com.